We have 12 free invitations for the Professional Beauty Exhibition 2009 to give to our clients. Entry to the event is £20 but we would like you to visit for free with our invitations. The deadline is the 31st January (3 days!) so please take advantage of this invaluable gift from us and visit one of the best events on earth for salon owners or aspiring salon owners! It's first come, first serve, so hurry! Click here to register for invite...
Event details:-
Professional Beauty Exhibition 2009
Professional Beauty is the country's biggest health and beauty show. From skincare, aromatherapy & make-up, professional equipment & salon supplies to nails & indoor tanning, you'll find everything you need for your business. It is open to trade visitors from the health and beauty industry and takes place at London's ExCeL from 1-3 March 2009. For more information visit www.professionalbeauty.co.uk/london
We will be at stand number R57 so do come by and say hello!... we would love to meet you.
Best regards,
Miss Salon
Link for your free invitation...
www.professionalbeauty.co.uk/london/Misssalon
Wednesday, 28 January 2009
Saturday, 3 January 2009
2009... Make it count!
How can I ensure my business survives the economic downturn?
This must be the primary focus on the minds of most business owners; large and small. So rather than wait around for fate to decide, as a salon owner, now is the time to take matters into your own hands and steer your ship through the rough seas!
Tough times or not, the ultimate goal for any business is to maximize income whilst keeping costs low, without compromising on quality. Maximizing income includes getting regulars back into your salon as often as possible and getting new business through the door – in a nutshell, attracting customers. I think it goes without saying that if you’re not doing a good job, you’re not going to get much repeat business, so first and foremost, ensure that any services and treatments you offer are excellent and customer service is of a very high standard.
Attracting customers is a marketing function which requires thought and persistence. With most salon owners working on the shop-floor, caught-up in the day-to-day operations and staffing issues of the business; there always seems little time at the end of the day to think creatively about what needs to be done to ensure a continuous flow of clients. This means that many salon owners do not actively or effectively market their businesses; seeing it as a luxury and not a necessity and therefore never giving, this all-important function, the time and thought it needs. If you are guilty of this, stop today and make a decision to start marketing your salon properly, as it is one of the most important things you can do for your business.
Here are a few ways to start actively trying to attract customers to your salon:-
• Text all your clients whenever you have availability for a specific treatment or service they’d enjoy; for example – Hello Maureen, just a quick text to let you know that we are available today to give you that cut and colour you’ve been thinking about. Give us a call.
• Create eye-catching headlines for you client mail-shots, A-boards, window signs and leaflets; for example – Did you eat and drink too much over Christmas? Come in for a free skinny hot chocolate and some hot tips for a detox. Or, Wish you could have a hair makeover like on TV? Come in today to meet our expert makeover team! Or, Dry feet? Chilly toes? Enjoy a hot softening foot soak plus perfect polish pedicure for just £25... it's what you have been waiting for!
• Have a party; invite past clients, passers-by and local offices to enjoy a drink and meet the 2009 A-Team!
Once in the door, you and your team must be geared up to providing these potential clients with as much information as possible in the friendliest and most welcoming manner! Then of course it is absolutely paramount that you deliver on your offer and your promise; give them the best treatment they’ve ever had! They’ll have no choice but to come back to you… why would they want to waste their precious money anywhere else!
For more on how to create an effective marketing plan, kick-start your salon into profit or open your own salon, talk to Miss Salon on 0845 643 1619.
Kick-Start Your Salon Into Profit Fast!
The 10-step action plan for beauty salons, day spas, barbershops, nail salons and hair salons £14.99 – This booklet is available from 19 January.
Open Your Own Salon… The Right Way!
The complete step by step guide to planning, launching and managing your own salon business £49.99 (paperback) – available from Amazon.co.uk / £45.00 (ebook) – available from misssalon.com
Good luck!
This must be the primary focus on the minds of most business owners; large and small. So rather than wait around for fate to decide, as a salon owner, now is the time to take matters into your own hands and steer your ship through the rough seas!
Tough times or not, the ultimate goal for any business is to maximize income whilst keeping costs low, without compromising on quality. Maximizing income includes getting regulars back into your salon as often as possible and getting new business through the door – in a nutshell, attracting customers. I think it goes without saying that if you’re not doing a good job, you’re not going to get much repeat business, so first and foremost, ensure that any services and treatments you offer are excellent and customer service is of a very high standard.
Attracting customers is a marketing function which requires thought and persistence. With most salon owners working on the shop-floor, caught-up in the day-to-day operations and staffing issues of the business; there always seems little time at the end of the day to think creatively about what needs to be done to ensure a continuous flow of clients. This means that many salon owners do not actively or effectively market their businesses; seeing it as a luxury and not a necessity and therefore never giving, this all-important function, the time and thought it needs. If you are guilty of this, stop today and make a decision to start marketing your salon properly, as it is one of the most important things you can do for your business.
Here are a few ways to start actively trying to attract customers to your salon:-
• Text all your clients whenever you have availability for a specific treatment or service they’d enjoy; for example – Hello Maureen, just a quick text to let you know that we are available today to give you that cut and colour you’ve been thinking about. Give us a call.
• Create eye-catching headlines for you client mail-shots, A-boards, window signs and leaflets; for example – Did you eat and drink too much over Christmas? Come in for a free skinny hot chocolate and some hot tips for a detox. Or, Wish you could have a hair makeover like on TV? Come in today to meet our expert makeover team! Or, Dry feet? Chilly toes? Enjoy a hot softening foot soak plus perfect polish pedicure for just £25... it's what you have been waiting for!
• Have a party; invite past clients, passers-by and local offices to enjoy a drink and meet the 2009 A-Team!
Once in the door, you and your team must be geared up to providing these potential clients with as much information as possible in the friendliest and most welcoming manner! Then of course it is absolutely paramount that you deliver on your offer and your promise; give them the best treatment they’ve ever had! They’ll have no choice but to come back to you… why would they want to waste their precious money anywhere else!
For more on how to create an effective marketing plan, kick-start your salon into profit or open your own salon, talk to Miss Salon on 0845 643 1619.
Kick-Start Your Salon Into Profit Fast!
The 10-step action plan for beauty salons, day spas, barbershops, nail salons and hair salons £14.99 – This booklet is available from 19 January.
Open Your Own Salon… The Right Way!
The complete step by step guide to planning, launching and managing your own salon business £49.99 (paperback) – available from Amazon.co.uk / £45.00 (ebook) – available from misssalon.com
Good luck!
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