Friday, 25 March 2011

Miss Salon London Boutique Nail Bar, Johannesburg SA!

Our boutique nail bar launched in Johannesburg on the 14th March 2011. We specialise in the very best manicures, pedicures and nail enhancements... Our salon is also a place to hangout or chillout... modern, clean and buzzy, the Miss Salon London Nail Bar is the best place to spend your precious money and your precious time... Come see x

Co-Owned along with Linda Jangulo, Ego Iwegbu-Daley puts into practise all the steps of her books in this her 7th salon...

Open Your Own Salon... The Right Way! and Kick-Start Your Salon Into Profit

Friday, 4 March 2011

Miss Salon in South Africa!

In the heart of Johannesburg, South Africa, Miss Salon is super excited to announce the launch of our first Nail Boutique!

Miss Salon London
opens it's doors on Monday the 14th March for a fabulous champagne reception!

We will offer the very best manicures, pedicures and enhancements using great products and methods... plus movies, milk&honey foot soaks, sugar scrubs, wine, hot choccys, yummy mummy sunday mornings, boys nights, flowers, great music and a really clean/hygienic salon!


Tuesday, 28 December 2010

HAPPY NEW YEAR... 2011 here we come!!

January is a great month for salons to review and refresh business. I hope you have all managed to generate some good income over this holiday period and will come back to your businesses with energy, passion and a fresh plan to tidy-up any failing areas and increase sales!

Let's get it done in 2011! We are here to help...

Happy New Year!
Ego, Margaret, Bethany & all the Miss Salon Associates xxx

Wednesday, 22 December 2010

Why are specialist salons a good idea?

There are two points of view here, the salons and the clients. There are also two types of specialist salons to consider: the ‘one type of treatment’ ones and the ‘one type of client’ ones. I am a big fan of the salons that specialise in one type of client. These are the businesses that have taken the time to figure out what need they are trying to fulfil.

From the salons point of view, specialising in one type of client helps to create focus. Focus is crucial for marketing. Marketing is crucial for success. How many salon owners will answer the question “Who is your salon for?” with the answer “Everybody!” This is a mistake. I strongly believe that creating a business, a salon business, that caters for a specific need is a crucial key to success. A specific need could be to ‘look like Jordan or Pamela Anderson’ or to be able to combine a lunch meeting with a pedicure or to unwind. The first one would specialise in hair extensions, fillers, false eyelashes, eyebrows and nail extensions. The second one would be a city salon specialising in high quality speedy combination treatments in open spaces. The third would be located out of town specialising in massages and detoxifying treatments. They are all salons but they focus on different and very specific markets through their treatment menu, locations, price points and premises. Doing this makes finding and marketing to ‘the client’ a lot more straight forward with a higher chance of success then planning for ‘everybody’ to come in.

From the clients point of view there should be a sense of familiarity, almost joy at being ‘where you belong’. “Yes, this salon is for me!” This is what happens when you spot your favourite brand on the supermarket shelf. Choosing is made easier and as long as the experience is all that was expected will continue to be made.

Something to think about...

Merry Christmas,

Wednesday, 13 October 2010

How To Make Profit In Your Salon EVERYDAY!... The Miss Salon presentation at Professional Beauty Manchester 2010

Bethany McBrearty presented the Miss Salon Masterclass on How To Make Profit In Your Salon Everyday at Professional Beauty Manchester 2010. It was a huge success and with Margaret Mensah's help we sold out of all the Kick Start Your Salon Into Profit booklets we had on stage.

You can download a free copy of the presentation and slide show right here right now!

(Please note the presentation contains the main content, the slide show is a supplement to the presentation... so best to get both!)

We look forward to your feedback, questions and comments. Write to us at successful!
Ego Iwegbu-Daley