Retail... The only way to make any real money in the salon business

This may sound drastic but it’s true. Better you understand this now, than realise it years later when you’re wondering why you’re not cash rich!

In general very few salon owners think of retail as a vital revenue stream for their business; with treatments usually providing over 90% of a salons income. I understand that you want to open a salon or a nail bar and not a shop, but I am here to tell you that sales from treatments alone are just not going to be enough in the long run. The difficulty though is that not many salon staff see themselves as sales people. However, to be successful, you are going to have to take product sales seriously and work very hard at training your team to be sales people.

Now when I say ‘take product sales seriously’ I don’t mean you need to turn yourself and your team into wild animals and mall down every customer to buy buy buy! That just doesn’t work. What I mean is that you will need to do three things:-
More in the Open Your Own Salon Handbook...

Miss Salon In Ascot

The Clients:
2true Cosmetics and Superdrug

Our Brief:
Provide 4 Beauty Sales Professionals to promote and retail 2true cosmetics.

The Event:
Ascot Racecourse
11 October 2008

The Miss Salon Associates:
Suman, Zarra, Zahra and Damali did an excellent job providing quick makeovers to the visitors.


The Miss Salon Associates!




Suman...

GREAT JOB!!!

Miss Salon

Meet Ego...
Meet Margaret...
See our work...
Read our testimonials...

Miss Salon in action...

The Clients:
Bourjois and Superdrug

Our Brief:
Setup, staff and manage an 8-station nail bar.
Use, promote and retail Bourjois nail enamels. Highlighting Superdrug as a major retailer of the Bourjois makeup and enamel range.

The Event:
London Fashion Weekend, Natural History Museum, London
24-28 September 2008

The Miss Salon Associates:
Suman, Chloe, Sarah, Mellicia, Damali, Jade, Chanelle, Zarra, Zahra, Harmeet and Amanda were on top form; we performed over 400 manicures during the 4-day event.. always with a smile!


The busy nail studio...


Bourjois and Superdrug!


Just before the rush...


Damali


Suman and Chloe looking pretty in pink...

It was a very successful event! Congratulations to the team from Margaret and Ego xx

What does it take to own your own salon and be your own boss?

Starting your own business is like creating something from nothing… An idea comes to mind and starts to grow bigger and bigger in your thoughts. If you are passionate about it, it starts to take over your entire existence; you just can’t stop thinking about it! Then with a huge amount of energy and commitment these thoughts turn into tangible assets - chairs, tables, a shop front, a reception desk, phone lines and hopefully customers! It really is creating something from nothing more than your energy and drive.

Of course, opening and running your own salon is tough, you will experience emotional extremes; super highs and frustrating lows. You will have to deal with stress, exhaustion, rejection and many moments of just wanting to give up, but if you are brave and determined nothing will stand in your way… not money (or the lack of), not self-doubt and not even negative people around you will stop you from getting there. And when you do, the personal and financial rewards, make it all worth it!

Skills you should acquire to get you through…
So it is clear that the first set of characteristics required of an entrepreneur are drive, determination, resilience and courage. With these characteristics you will be able to acquire the skills and abilities you will need to make a success of your business, these are...

Well, I can't give everything away! Get the Open Your Own Salon Handbook for more...:-)